Chinese H2O

Social Acceptance of Product

In the "controlled water” category, shapes and lines are geometric and clean.

Wahaha and Masterkong’s mineral waters

• first and second best-selling bottled water brands in China
• have simple blue or red colored geometric figures and lines on their packages.
• industrial-feeling design suggests that their controlled waters are totally safe and clean
• account for almost 40 per cent of the bottled water market share in China

Chinese consumers

• are more concerned with the water’s safety than other attributes
• differ from western consumers, who are looking for a product that will enhance their experience

France-based Evian is the most popular bottled water brand in the world, and Pepsi-owned Aquafina is the best-selling bottled water brand in United States

• both have mountains on their packages, signifying the pursuit of something greater.

Nestlé’s Pure Life uses more dynamic shapes and human figures to demonstrate water’s message of

• happiness
• liveliness
• cooperation

Red River

• China’s water issues are particularly acute. 
• The country’s water supply is smaller than that of the U.S., yet it must meet the needs of a population nearly five times as large. 
• Industrial and biological pollution has contaminated almost 90 percent of the underground water in Chinese cities. 
• The World Health Organization (WHO) estimates that one out of four (300 million) Chinese do not have daily access to clean water, and that one out of two (700 million) are forced to consume water below WHO standards. 
• High population density, a poor ratio of available water to demand, and regional imbalances in available water supplies are serious challenges for China in managing its usable water supply.